Dyson has officially entered the electric toothbrush market, and it has done so in typically unconventional fashion. The new Dyson CameraJet electric toothbrush is not simply designed to brush your teeth faster or with more power. It uses a built-in camera, machine learning and a targeted mouthrinse jet to identify gaps between your teeth and clean them while you brush.
Priced at $499.99 in the United States, the Dyson CameraJet is one of the most ambitious and expensive electric toothbrushes available. It combines an electric toothbrush, precision flosser, camera and connected oral-care system into a single device. Dyson says the product is the result of six years of research and development.
So, is this the future of electric toothbrushes, or simply another example of Dyson putting high-end technology into an everyday product? Here’s everything you need to know about the Dyson CameraJet.
What Is the Dyson CameraJet?
The Dyson CameraJet is a smart electric toothbrush with a built-in 100,000-pixel macro camera. The camera is designed to look between your teeth while you brush, identify interdental gaps and trigger a targeted jet of mouthrinse.
Dyson calls the technology Gap Optical Targeting. According to the company, the camera analyzes 28 images per second and uses machine learning to identify, track and predict gaps between teeth. When the system detects a target area, the toothbrush can fire a conical jet of liquid into that space.
The idea is straightforward: instead of brushing first and flossing separately, the CameraJet attempts to combine both activities into one guided cleaning routine.
That makes the Dyson toothbrush considerably different from conventional electric toothbrushes from brands such as Oral-B, Philips Sonicare and other established oral-care manufacturers.
How Does the Dyson Electric Toothbrush Work?
The CameraJet combines several technologies inside a relatively substantial cordless toothbrush.
The brush head performs the normal brushing function, while the camera looks at the teeth and gums. When the system identifies an interdental gap, a small amount of mouthrinse is delivered through a conical jet.
Dyson says the jet can deliver up to 0.15ml of liquid between teeth. The company designed the conical spray to cover a wider area than a narrow, needle-shaped jet, with the goal of removing plaque while using less concentrated pressure.
The device also uses a built-in mouthrinse reservoir and a pump system designed to maintain pressure regardless of how the toothbrush is positioned.
This is one of the reasons the CameraJet looks noticeably different from a normal electric toothbrush. The technology requires additional hardware, making the handle thicker and more substantial.
The Camera Is the Dyson Toothbrush’s Biggest Feature
The camera is what makes the CameraJet stand out.
Rather than simply using sensors to estimate whether you’re brushing correctly, Dyson has placed an actual macro camera inside the toothbrush. The camera can also provide a live view through the MyDyson app, allowing users to see areas inside their mouth while brushing.
That sounds unusual, and it is.
Independent hands-on testing from TechRadar found the live image clear and responsive, while the reviewer said the camera could be useful for understanding where brushing needs improvement. TechRadar also noted that getting used to the device’s brushing and flossing technique takes some practice.
The camera is not just a novelty, therefore. It is intended to form the foundation of the CameraJet’s cleaning system.
For people who frequently miss the same areas when brushing, having visual feedback could potentially make the routine more effective.
Dyson CameraJet and Liquid Flossing
The second major innovation is the integrated liquid flossing system.
Traditional electric toothbrushes clean the surfaces of teeth, but the spaces between teeth can be more difficult to reach. Conventional floss or a separate water flosser is normally required.
Dyson’s approach is to use its camera to identify those spaces and then automatically direct a small jet of mouthrinse toward them.
In other words, the CameraJet isn’t simply a toothbrush with a water flosser attached. Its selling point is targeted flossing.
Dyson says its machine-learning system was developed using hundreds of thousands of dental images, while the company also worked with the National University of Singapore’s Faculty of Dentistry during development.
The result is intended to make flossing less of a separate chore.
That could be particularly appealing to people who regularly brush but struggle to maintain a consistent flossing routine.
MyDyson App Adds Another Layer of Smart Features
Like several premium smart toothbrushes, the Dyson CameraJet connects to a smartphone.
The device uses Wi-Fi and Bluetooth connectivity and works with the MyDyson app. The app can provide guided cleaning sessions, brushing information, coverage mapping and other oral-care feedback.
The live camera view is arguably the most interesting part because it lets users see what the brush is seeing.
For technology enthusiasts, this could turn brushing from a routine task into something closer to an interactive experience.
However, not everyone will want a connected device involved in such a personal activity. The camera also raises obvious privacy questions.
Dyson says the images are not recorded, stored on the toothbrush or saved in the cloud. TechRadar likewise reported that Dyson assured its reviewer that images remain private to the user.
How Does the Dyson CameraJet Feel to Use?
Early hands-on reviews suggest that the CameraJet delivers an impressive clean, although there is a learning curve.
TechRadar tested the toothbrush for a week and gave it 4 out of 5 stars, praising its features, design and cleaning performance. The reviewer found that teeth and gums felt clean after use but noted that the device can be messy when the jet-flossing function is used incorrectly.
The brush is also larger than a typical electric toothbrush because it contains the liquid reservoir, pump, camera and other components.
That’s a trade-off users will have to accept.
Stuff’s early hands-on experience similarly found that the CameraJet required users to relearn some brushing habits, but the reviewer said the device appeared to change their cleaning behavior after only several days.
Dyson CameraJet Price
The Dyson CameraJet costs $499.99 in the United States.
The launch package includes the toothbrush, charging dock, travel case, toothpaste and mouthrinse. Dyson is offering the product in ceramic-colored finishes, including pink and blue variants.
Replacement costs also need to be considered. TechRadar reported replacement brush heads at $29.99 for a two-pack, meaning ownership costs extend beyond the initial purchase price.
That makes the Dyson substantially more expensive than most premium electric toothbrushes.
The real question isn’t whether the CameraJet is technologically impressive. It clearly is.
The question is whether those additional technologies justify paying several times more than a conventional premium electric toothbrush.
Dyson Toothbrush: Pros and Cons
Pros
- Built-in 100,000-pixel macro camera
- Targeted liquid flossing
- Machine-learning gap detection
- MyDyson app connectivity
- Live view of teeth while brushing
- Premium construction and design
- Combines brushing and flossing
- Multiple brushing and jet settings
Cons
- Extremely expensive at $499.99
- Larger than a conventional electric toothbrush
- Jet-flossing can be messy
- Replacement brush heads add ongoing costs
- Camera-based technology may not appeal to everyone
- Learning the correct technique takes time
Is the Dyson Electric Toothbrush Worth $499?
For most people, probably not.
That doesn’t mean the Dyson CameraJet is a bad electric toothbrush. In fact, early reviews suggest the opposite. It is a highly engineered device that attempts to solve a real problem: people often don’t clean every part of their mouth equally well, and many people don’t floss consistently.
The CameraJet’s ability to combine brushing, visual feedback and targeted liquid flossing is genuinely different.
But $499.99 is a major barrier.
A much less expensive electric toothbrush can provide excellent everyday brushing, while a separate water flosser can handle interdental cleaning. Consumers therefore need to decide whether the convenience and technology of having everything integrated into one device is worth the premium.
For Dyson enthusiasts, technology lovers and people who want the most advanced connected oral-care experience, the CameraJet could be extremely appealing.
For someone simply looking for an effective electric toothbrush, there are more affordable options.
Final Verdict: Dyson CameraJet Review
The Dyson CameraJet is one of the most unusual electric toothbrushes ever made.
Its built-in camera, Gap Optical Targeting technology and automated liquid flossing make it considerably more ambitious than a standard electric toothbrush. Dyson has essentially tried to turn brushing into a guided, connected cleaning system.
Early hands-on testing is encouraging. TechRadar found the device effective and gave it 4/5, while Stuff reported that it could change brushing habits after only a week of use.
But the biggest problem is the price.
At $499.99, the Dyson CameraJet isn’t trying to compete with ordinary electric toothbrushes on value. It’s selling a futuristic oral-care experience.
Whether that experience is worth $500 will depend heavily on how much you value the camera, automated flossing and smart guidance.
For everyone else, a good electric toothbrush and conventional flossing or water flossing remain much cheaper ways to maintain an effective oral-care routine.
The Dyson CameraJet is impressive, innovative and undeniably futuristic—but its $499 price makes it a luxury electric toothbrush rather than an obvious choice for everyone.
