Top 20 Richest U.S. Influencers (2025)

List of Top 20 Richest U.S. Influencers (2025)

MrBeast (Jimmy Donaldson) – Est. $1 billion; YouTube’s highest-paid creator (~$85M/year), Owner of Feastables, MrBeast Burger, Lunchly & Beast Games
Kylie Jenner – Approx. $1.4 billion; billionaire through Kylie Cosmetics, Skims, real estate & endorsements
Kim Kardashian – Around $1.7 billion; Skims, KKW Beauty, social media sponsorships (~$1.7M per post)
Selena Gomez – $1.3 billion; Rare Beauty (~$350M sales), plus acting, endorsements
Rihanna – $1 billion; music and mainline cosmetics (Fenty Beauty), lingerie (Savage X Fenty)
Dwayne “The Rock” Johnson – $850 million; film star, Teremana Tequila, XFL, Under Armour endorsements
Jeffree Star – $200–700 million; founder of Jeffree Star Cosmetics (~$100M revenue), plus real estate, cannabis
Logan Paul – $300–400 million; YouTube, Impaulsive podcast, Prime Hydration, WWE, NFTs
Jake Paul – $80–500 million (varies across sources); boxing, YouTube, Betr app, real estate
PewDiePie (Felix Kjellberg) – $250–300 million; long-running YouTube content, book deals, investments
KSI (Olajide Olatunji) – $100–450 million; YouTube, boxing, music, Prime Hydration
Charli D’Amelio – $30–40 million+; TikTok star, brand deals, Hulu series; ~$23M earnings ’24–’25
Dude Perfect – $100–250 million (group); trick-shot YouTube group, merch, live tours, TV specials
Ryan Kaji (Ryan’s World) – $100 million+; kids’ YouTube, merchandise, TV licensing
Like Nastya – Anastasia Radzinskaya – $100–150 million; kid‑focused YouTube + spin‑off media
Markiplier (Mark Fischbach) – $35–180 million; gaming YouTube, clothing brand Cloak, acting
Dhar Mann – $50–56 million/year income, Net worth likely $100M+; motivational video empire
Emma Chamberlain – $100–200 million; vlogging, Chamberlain Coffee, luxury collabs
Ninja (Tyler Blevins) – $40–50 million; Fortnite & Valorant streaming, sponsorships, merch
Huda Kattan – $560 million; Huda Beauty cosmetics with strong global presence